Business is set up and products and/or service is ready to go and being loyal to your customer base is your top priority. However, after rearranging desks and dusting for the 10th time this week maybe its time to think about growing your business with some new customers.
Research proves that Direct Mail Marketing is still the best, cost efficient option today. I know, I said “What?” Yes direct mail has come through with flying colors when compared to digital marketing, signs, TV, radio and hand outs, but how? The email inbox is a busy place, clutter and who are these people and let me clear this up Delete all. Marketing on the internet is hit and miss. Unless you have a large online ad budget your not going to get noticed. Email marketing is not as personal and most consumers see it as spam.
Building a relationship with customers is critical in every type of business and the more tangible mail out is a start on this relationship. It is sincere, stands out, it will last longer, people can hold it and save it with the thought that this company made the effort to reach out to me.
80% of people today remember Direct Mail
90% Read mail on an average of 24 minutes per day.
The ratio of return runs 13 to 1 investment overall. With some business‘s 90% of the sales growth is from Direct Marketing alone.
Invest in your business, build your customer base and the customers you met along the way will also be spreading your business name for you. It is easy pick an area, a city, county or several of each and be ready for results.